Closed-Won Welcome Gifts: What to Send New Customers and Their Teams

The signature is not the finish line. The first thirty days after a deal closes decide whether the customer feels they made a good decision or an expensive one. A welcome gift is a small, human way to say the relationship has started.

Most gifting advice focuses on prospecting. This guide is about the other side: new customers. It covers who to send to, what to send and how to do it now. Note up front that an automatic closed-won trigger, which sends a welcome gift when a deal closes, is described on our sales teams page as coming soon in beta. Until it is available you can send gifts yourself in a few minutes.

Who to send it to

• The champion. The person who pushed for you internally. They took a risk, and this thanks them.
• The executive sponsor. Keep it modest and professional.
• The team who will use your product. A shareable gift for the team says the rollout is a group effort.

Do not send the same gift to everyone. A different gift for each role shows you know who is who.

For the champion

Explorer Box Gift Set

A single-origin Rwandan coffee roasted light, medium and dark. A good gift for someone whose rollout is about to get busy. From Uncharted Coffee Supply.

Tree of Life Journal

A vintage-style journal with a tree of life embossed on a dark brown buffalo leather cover, 200 hand-stitched unlined pages and a leather wrap strap to keep it closed. A thoughtful pick for the person who will be taking notes in kickoff calls. From Classy Leather Bags.

For the team

Team gifts should be shareable, so that the person who gets the package is not stuck deciding what to do with it.

The Pizza-Making Experience Gift Box

A Neapolitan pizza mix that makes four 8-inch pizzas, a bottle of extra virgin olive oil and a pizza herb blend. It suits a team that works in the same place and likes a pizza night. It is less suited to a fully remote team, where nobody is sharing a kitchen. From Flour & Herbs.

Charcuterie Gift Basket

A set of three small-batch condiments chosen to go with a cheese and charcuterie board. A good pick for an office that likes to have a team lunch. From In The Curious Kitchen.

For the executive sponsor

Keep it simple. A quiet, high-quality item such as the Bailey Medalist Ballpoint Pen from A.T. Cross, or a tea such as Low Country Bourbon Sugar Black Tea from August Uncommon Tea, is better than anything that feels like a display. See our desk gifts guide for more.

What to write

Keep the note about the customer rather than your product.

• Champion: "Thank you for going to bat for us. I know it took some effort. I’m looking forward to making this worth it."
• Team: "Welcome. We’re here to make this rollout easy. Enjoy lunch on us."

Timing

Send within the first few days after the signature. A gift that arrives after the kickoff call feels like an afterthought. Gifts are sent as links, and the recipient chooses and enters their own shipping address. Gift links do not expire, and shipping is limited to US addresses, so for international customers plan another way to welcome them.

A simple checklist

1. List the champion, sponsor and team for the account.
2. Pick a different gift for each, or give the champion a budget and let them choose.
3. Write a short note for each.
4. Send within a few days of closing.
5. Check that it was opened, and mention it on your next call if it was.

Make it routine

Pick a budget by contract size, write three template notes and make the send part of your closed-won checklist. When automation is available, you will already have the budget and the notes. See the sales teams page, start free, or browse the catalog.